It’s tough to find good legal marketing content.
There are a lot of great marketing writers in the world, who know how to create a strong call to action, optimize your content for search and engage your audience.
Unfortunately, too few of them fully understand the legal concepts they’re writing about. That means pitfalls for you: a paraphrase that changes the meaning of a sentence, straying across the ethical line or just awkward phrasing that comes with not being conversant in your subject matter.
Attorneys and law students understand the relevant legal concepts and attorney advertising regulations, but often struggle to write accessible, conversion-oriented content.
You CAN Have the Best of Both Worlds
Legal Knowledge and Accuracy
I have a J.D. from the University of Illinois College of Law and five years of legal practice experience. I practiced divorce / family law and criminal defense law, taught business law and trusts and estates in the paralegal program at the International Business College and wrote questions and explanations for both national full-service bar review companies.
I am well-versed in attorney advertising regulations and conduct the research necessary to make content specifically relevant to potential clients in your state.
Marketing Expertise
I have nearly 20 years of experience in using search engine optimized web content and premium content offerings to draw in and convert prospects. While specific strategies have changed considerably and continue to change, the basic concept remains: providing useful, understandable content to your market builds trust and encourages contact.
Since 2006, I have written thousands of pieces of legal marketing content, from law firm web pages and blog posts to e-books and video scripts. And, as a former consumer lawyer, I know the questions and concerns of greatest importance to your clients.
Ready to start creating informative, conversion-oriented content for your legal practice? Contact us, or call 630-229-1439.